Insomnia Cookies is teaming up with Universal Pictures' upcoming film M3GAN 2.0, from Atomic Monster and Blumhouse, for a limited-time menu collection available now. The partnership celebrates the highly-anticipated sequel to the 2023 horror sensation and marks the bakery chain's fourth big-screen partnership.
Additionally, Insomnia Cookies will roll out nationwide activations during release weekend, treating fans to exclusive offerings and giveaways.
"As the murderous doll returns to the big screen, she's not coming empty-handed," says Katie Seawell, chief marketing officer, Insomnia Cookies. "M3GAN is bringing a sinisterly sweet lineup to Insomnia Cookies that horror fans and Insomniacs won't want to miss."
The M3GAN 2.0-inspired menu includes:
- M3GAN Sugar Slay - A classic Sugar cookie is filled with hot pink buttercream and topped with pink crystalized sugar
- M3GAN's Cookie'wich - One scoop of Dreamweaver ice cream, Double Chocolate Chunk cookies in purple s'mores ice cream with fudge, in between two M3GAN Sugar Slay cookies
- Exclusive Packaging - Starting June 27, every pack order will include a custom M3GAN box sleeve (while supplies last)
Insomnia Cookies is also partnering with Fandango to offer guests a free Classic cookie with the purchase of a M3GAN 2.0 ticket.
