Vicky Bakery, South Florida’s iconic Cuban bakery, has introduced its brand-new Loyalty Rewards Program – designed to thank the customers who’ve supported the brand’s growth and legacy for over 50 years.

Starting this month, customers at all participating Vicky Bakery locations can now earn a free pastry after just nine purchases, using the new custom-designed stamp card system. With each purchase, guests receive a stamp – and once they’ve collected nine, they’ll receive one free pastelito of their choice.

Qualifying items include all pastelito varieties - such as guava, guava and cheese, meat, cheese and more.

“Our customers are the heart of everything we do,” says Alex Santiago, co-chief executive officer of Vicky Bakery. “This program is a small way to say thank you for decades of loyalty – and to keep the tradition alive, one sweet treat at a time.”

Earlier this year, Vicky Bakery added a new pastelito to its lineup: the Impastelito, a completely vegan plant-based take on the classic Cuban pastry. It was created in partnership with Impossible Foods, a company that develops plant-based substitutes for meat products.