Janie and Jack has introduced it new collection as part of a partnership with Milk Bar, the iconic dessert shop. The new 25-piece collection features looks inspired by Milk Bar's signature treats.

"Milk Bar has always been about more than dessert: it's about creating moments of joy," says Christina Tosi, founder of Milk Bar. "Our new collection with Janie and Jack does just that, giving kids some sweet new ways of expressing themselves through Milk Bar's creative and whimsical spirit."

"We believe childhood should be sweet—and this Milk Bar collection brings that to life in the most joyful way," says Parnell Eagle, president of Janie and Jack. "Collaborating with Christina, a mom and a creative force, made this feel personal, playful and full of heart."

The campaign, featuring Christina Tosi, was shot at Milk Bar's flagship bakery in New York City, featuring moments from an exclusive Milk Bar x Janie and Jack event. Ranging from $18.50 to $79, the collection will be available on June 11 online and in stores nationwide on June 16.

With the launch of its collection, Janie and Jack will be joining Milk Bar in supporting Cookies for Kids' Cancer, a nonprofit funding pediatric cancer research. Customers can donate at checkout in any Janie and Jack store, with Janie and Jack matching donations up to $10,000.