WIth beef tallow rising in popularity among chefs, influencers and consumers, Coast Packing Company – the leading supplier of animal fat shortenings in the Western US – invites diners to explore its growing TasteMap.

The TasteMap is an interactive destination guide to restaurants, markets, butchers and eateries across the country that proudly cook with traditional animal fats like beef tallow and lard. Notably, the number of establishments on the map using beef tallow has increased significantly, from 360 locations in 2020 to 868 locations today, marking a 141 percent rise.

"Consumers are realizing that not all fats are created equal," says Greg Hozinsky, corporate chef of Coast Packing Company. "Unlike industrial seed oils, which are heavily processed and often chemically extracted, beef tallow is natural, stable at high heat, and loaded with flavor. It delivers unmatched crispness and texture in fried foods. Coast Packing's TasteMap helps consumers find fries, pies, restaurants, butchers and markets nationwide that cook with or sell traditional animal fats like beef tallow and lard."

Diners can filter TasteMap by location, dish type or even holiday. Each pin includes links, menu highlights and contact information, making it easier than ever to plan visits. If a favorite local spot isn't listed, Coast encourages users to submit a recommendation directly through the site.