Max (soon to be called HBO Max) is bringing a popular storyline to life with the debut of 'Hot Fellas' Bakery, a real-world brick-and-mortar bakery pop-up inspired by the hit original series And Just Like That…. In the show’s second season. Anthony Marentino (played by actor and comedian Mario Cantone) made his entrepreneurial mark with 'Hot Fellas', a New York City-based bread delivery service.
Admission to the pop-up bakery is free and open to the public on a first-come, first-served basis. Open for two days only on Saturday, June 14 and Sunday, June 15, this immersive experience is designed to place fans at the center of one of the series’ most iconic moments.
Designed to mirror the 'Hot Fellas' bakery from the series, the pop-up includes house-baked breads and pastries, fresh coffee, cheeky branding, character-themed packaging, surprise-and-delight moments and exclusive 'Hot Fellas' merchandise, exclusively designed by the pop-culture brand THNK1994. Fans can step inside Anthony's carb-filled dream, snap social-worthy content and even meet the real-life Hot Fellas themselves.
“One of the joys of working on And Just Like That… is finding ways to bring the show’s fan favorite moments into the real world,” says Dana Flax, vice president of Originals marketing at HBO & Max. “Seeing fan-favorite Anthony’s vision of hot bread, and even hotter men, come to life through the Hot Fellas bakery pop-up has been so much fun. It felt like a treat in more ways than one, and a natural way to give fans a taste of a story they love.”
To help create the ultimate stream-and-snack experience, Max has also partnered with Grubhub and Seamless. Over the weekend, fans in select areas of New York City, Chicago and Los Angeles can order the limited-edition Hot Fellas Bakery Bundle, an assortment of baked goods ideal to enjoy while watching the show. The bundle includes an exclusive Hot Fellas tote and bread towel. Only a limited number of bundles will be available each day, free of charge via Seamless (NYC) and Grubhub (Chicago and LA).
