Breyers has announced its new Campfire Collection of S'mores treats, allowing fans to enjoy the taste of marshmallows, HERSHEY'S Milk Chocolate and graham cracker in frozen treats like bars, sandwiches and tubs.

To celebrate this release and preserve the joy of s'mores without the campfire, Breyers is creating the first-ever Breyers S'mores Freezerpit, an ice-cold, alternative take on a traditional campfire experience. The Freezerpit looks like a stone firepit with faux-smoke and releases icy temperatures to chill the Breyers Campfire Collection S'mores bars and sandwiches inside.

On Friday, May 30 from 12-6pm CT, Breyers is bringing the Freezerpit to life in Chicago's Maggie Daley Park. Guests can gather around the Freezerpit to enjoy log-style seating, acoustic music and Breyers Campfire Collection S'mores bars and sandwiches, while supplies last.

"Many people assume that the marshmallow-roasted taste of s'mores can only be found around a firepit. Breyers found a way to take the most beloved part of camping — the s'mores — and make it accessible to anyone, anywhere," says Bentley King, US Head of Ice Cream Marketing Operations at Unilever. "The Breyers Freezerpit makes that joy possible, even in the middle of a city. This experience is a first-class example of how the brand is centered around cultivating simple moments for families and friends to come together and make memories."

Starting June 2, fans nationwide can enter to win a Mini Freezerpit, a tabletop-sized, firepit-inspired cooler, a pint of Breyers Campfire Collection S'mores that fits inside and four Breyers skewer-inspired spoons to enjoy the frozen treats. Consumers can enter for a chance to win online from June 2–13.

To create the Campfire Collection of S'mores treats, Breyers used real HERSHEY'S Milk Chocolate to achieve a truly classic s'mores taste. The collection includes:

  • Campfire Collection S'mores 48 oz. Tub and Pints – A base of toasted marshmallow and crunchy graham cracker with chocolate swirls made with creamy HERSHEY'S Milk Chocolate
  • Campfire Collection S'mores Bar (in stores and out-of-home) – A core of toasted marshmallow base surrounded by a chocolate layer made with smooth HERSHEY'S Milk Chocolate. The bar is then coated in graham cracker crunch
  • Campfire Collection Sandwich – The filling is toasted marshmallow base infused with chocolate swirls made with smooth HERSHEY'S Milk Chocolate, all between two graham cracker wafers

The Breyers Campfire Collection is available now at major retailers nationwide.