Packaging options in the bakery department are meeting the hottest trends in consumer shopping habits, including a pressing demand for more environmentally friendly options.

“One key challenge facing supermarkets today is the movement away from plastic to more sustainable packaging solutions. Shelf-life stability and food safety concerns are also important factors,” says Marc McGregor, National Sales Manager, Novacart.

Consumers have been interested in smaller individual portions for a while now, he adds, “and we see that trend continuing. The interest in products that cater to special diets like low carb, gluten free, vegan and allergy free products means customers are looking for grab and go products for convenience.”

McGregor points out that holiday and special occasion items are always a driving force in the bakery aisle, and packaging is an important factor in determining which products a customer is drawn to.

Novacart is the inventor of the first paper baking mold and is the world leader in design, manufacture, and distribution of paper products for the baking and confectionery industries.

Current trends in the marketplace include offering solutions in customization printing, he says.

“We are adding sizes to our product line every year to address the needs of the market. We recently added two new sizes to our Easybake line,” McGregor says.