Dawn Foods, a global leader in bakery ingredients and innovation, is set to launch two new products: Dawn Exceptional® Churro Donut Mix and Dawn® Ready-to-Finish Churro Donuts, both available across the United States beginning Tuesday, July 1.

Dawn Churro Donuts deliver a new experience in sweet indulgence, blending the crispy, chewy texture of a traditional churro with the shape and versatility of a classic donut. They're designed to meet the evolving tastes of today’s consumers, particularly Gen Z and Hispanic audiences who are drawn to nostalgic desserts reimagined in fun, craveable formats.

“Churro Donuts are a standout example of how Dawn is taking cultural inspiration and transforming it into modern-day bakery success,” says Sarah Hickey, vice president of marketing, North America for Dawn Foods. “Our teams came together to create a product that brings both innovation and ease to our customers whether they want to bake on site or finish with speed.”

The Churro Donut Mix is freeze/thaw stable, boasts an extended shelf life and is easy to use - just add water. The frozen, Ready-to-Finish Churro Donuts make operations even easier, by simply adding warm for a few minutes and finishing as you like.

Dawn’s proprietary donut assortment research highlights that consumers are craving more variety both in flavor and format. Churros rank in the 96th percentile for future growth potential and are already recognized and loved by 83 percent of consumers. According to the Retail Bakers of America, sales of fried donuts are forecasted to grow 7 percent in 2025.

“Our ability to innovate stems from deep collaboration across our R&D, technical, and culinary teams,” says Roja Ergun, vice president of R&D, North America for Dawn Foods. “The launch of our Churro Donut products shows how we’re listening to our customers and leveraging our expertise to help them meet the moment with standout offerings that are simple to execute and deliver big on flavor and texture.”

Dawn Foods will share more about Dawn Churro Donut Mix and Ready-to-Finish Churro Donuts at IDDBA 2025 Booth #5625 on June 1-3 in New Orleans.