The Original Crumbs Bakeshop has announced the launch of its newest innovation: The CRUMBS Colossal Cupcake. Designed to feed the entire party with one single cupcake, The Colossal is now available at The Kroger Co. Family of Stores across 22 states.

“Our model has evolved, but our mission remains the same,” says Mia Bauer, co-founder of CRUMBS Bakeshop. “We launched CRUMBS to bring back the magic of neighborhood bakeries, and now we want to bring that same premium quality to local supermarkets — so shoppers can pick up fresh, delicious, showstopping CRUMBS desserts alongside their groceries.”

With its massive size and playful design, the CRUMBS Colossal Cupcake offers a bold, fun, homemade-tasting alternative to traditional sheet cakes or layer cakes. It’s available in two flavors:

  • Vanilla Birthday Cake – Classic vanilla confetti cake with a piñata-style sprinkle surprise filled on the inside and covered with CRUMBS famous vanilla frosting and sprinkles
  • Cookies & Cream – Rich chocolate cake filled on the inside with cookies & cream-infused buttercream filling, topped with CRUMBS signature vanilla buttercream covered with mounds of cookies and cream cookie pieces

“We’re the first to market with a bakery item like this at the traditional neighborhood grocery store level, and we see it as a game-changer,” says co-founder Jason Bauer. “Whether you’re planning a celebration, or looking for a ‘last-minute gift that doesn’t scream ‘I forgot’, The Colossal cupcake offers something totally unique, viral-worthy, and fun — it’s a conversation piece that turns any occasion into a sweet celebration.”

Crumbs will showcase The Colossal at the upcoming International Dairy Deli Bakery Association (IDDBA) Show (Booth #5050) in New Orleans on June 1-3. Attendees are invited to visit the Crumbs booth for a firsthand look and taste. 

The Colossal Cupcake is available for $24.99 at The Kroger Co. Family of Stores (Food 4 Less, Foods Co., Fred Meyer, Fry's, Gerbes, Jay C Food Store, King Soopers, Kroger, Mariano's, Metro Market, Pay-Less Super Markets, Pick'n Save, QFC, Ralphs, Ruler and Smith's Food and Drug) across Alabama, Arizona, Arkansas, California, Colorado, Georgia, Illinois, Indiana, Kansas, Kentucky, Michigan, Mississippi, Nevada, Ohio, Oregon, Tennessee, Texas, Utah, Virginia, Washington, West Virginia and Wisconsin.