As we approach National Donut Day next month, bakeries will look to entice potential customers with their offerings. Donuts aren’t just a breakfast staple anymore – they’re a year-round sales driver with huge potential.

To help bakeries offer the right mix to keep customers coming back, industry experts from Dawn Foods will participate in a virtual event, hosted by the Retail Bakers of America (RBA), sharing proprietary research on consumer donut preferences and introducing a simple 1-2-3 approach to optimizing donut cases.

Attendees will learn to identify the donut lineup that drives the most volume for their bakeries, how to satisfy consumers who crave variety and how to capture additional revenue with premium donut trends.

The featured presenters are Cathy Wisloski, manager of insights for Dawn Foods, and Larry Lobe, national technical sales and service manager for Dawn Foods. Both have multiple decades of experience in their respective areas of expertise.

The Year of the Donut: How to Maximize Sales with the Perfect Assortment is set for Tuesday, May 13 from 1-2 pm EST. Those interested in attending can find more information and register here. The event is free for RBA members and $15 for non-members.