Nothing Bundt Cakes is celebrating the opening of its 700th bakery, located in Rosenberg, Texas, as the brand continues its strategic expansion.

The Dallas-based company has grown to the nation's largest specialty cake company with locations throughout more than 40 states and Canada. It was recently named America's #1 favorite brand overall in Technomics review of restaurant food chains across the country and recognized as Yelp's fifth fastest growing brand in America in its most recent list.

Nothing Bundt Cakes opened 101 bakeries in 2024 and is on pace to do the same this year as this bakery opening is the 40th in 2025.

“With the great desire guests have to show care and kindness to their loved ones and colleagues, coupled with the rising trend of Gen Z enjoying 'little treats' and the snackification of the American diet, Nothing Bundt Cakes is growing faster than ever,” says Nothing Bundt Cakes chief executive officer Dolf Berle. “We have been able to drive business forward by elevating celebratory occasions leveraging the 'treat yourself' trend – something our cakes have been doing since we opened our first bakery more than 25 years ago.”

Nothing Bundt Cakes is on track to become one of the highest-growth companies in the industry over the next few years with more sites in the development pipeline as it expands in new and existing markets. The brand has plans to open its 1,000th location by 2027.