Looking for fresh ways to attract customers beyond major holidays? Discover how to turn everyday moments into reasons to celebrate with Dawn Foods' All-idays™ approach and boost your bakery sales year-round.

Dawn Foods is helping bakeries capitalize on everyday moments throughout the year with the launch of the new suite of tools for "All-idays". Available now, this new, digital toolkit encourages bakeries to move beyond the traditional big holidays and seize the potential of daily celebrations, enhancing customer engagement and driving incremental sales.

"With All-idays, there's no need to wait for the big holidays or milestones—every day becomes an opportunity to celebrate with a sweet treat," said Sarah Hickey, vice president of marketing at Dawn Foods. "This toolkit provides bakeries with practical, creative, easy-to-execute ideas to help them attract new customers and cultivate meaningful connections."

Dawn Foods All-iday toolkit includes a comprehensive calendar and social media guide to help bakeries plan and promote their offerings every month. It features marketing strategies, recipes, flavor inspirations, and practical tactics for training staff to deliver these unique experiences. In the Fall, Dawn Foods will release a second All-idays toolkit to help bakeries plan for October through December.

In 2024, Dawn Foods expanded its Exceptional® line of ready-to-use buttercreme style icings. Following the release of Dawn Exceptional® European Style Chocolate Buttercreme, the global bakery manufacturer and ingredients supplier now offers a European Style White Buttercreme. Additionally, Dawn Foods has introduced 13 new colorful buttercreme style icings, providing bakers with an array of vibrant choices to create visually stunning and delicious treats.

According to Dawn Foods’ proprietary Attitude and Usage Study, buttercream-style frosting remains the most popular frosting type among consumers, with 79 percent indicating they would purchase a cake with buttercreme frosting. Available only in the US, the European Style White Buttercreme Icing is crafted to deliver a premium, made-from-scratch taste with real butter, natural flavor and a hint of salt. It is made with fondant to ensure a smooth texture that is ideal for both easy decorating and intricate designs.