Ten years ago, Bashas’ launched its inaugural Donut Flavor Craze contest. To celebrate this sweet milestone, Bashas’ has declared a delicious “Blast from the Past” theme for its 10th annual Donut Flavor Craze contest.

This year, the grocery chain is inviting people to submit their ideas for a new donut flavor using any one of themes from the contest’s previous nine years. They include Pop Culture, Wacky Donut Flavors, Sweet & Savory, Arizona-Themed, Guilty Pleasure, Carnival Flavors, Global Flavors, and Retro vs. Future.

As part of the 10-year anniversary, Bashas’ will also highlight the donut flavor winners from previous years. Previous donut winners may also be available for media interviews.

Now through May 16, 2025, Arizonans are invited to submit their “Blast from the Past” donut flavor idea at: bashas.com/donut-flavor-craze. Bashas’ encourages entrants to be as creative as they wish with their flavor submissions, using any of the last nine years’ themes as inspiration. Entries for each category (kids ages 8-17 and grown-ups ages 18+) will consist of a 100-word summary of their donut flavor, including the proposed name, key ingredients, and donut description, including why they chose the specific theme.

Two lucky winners (one kid and one grown-up) will see their donut flavor ideas come to life in Bashas’ bakery cases this June. Each of them will also earn the Bashas’ Official Donut Ambassadors for 2025 title, along with $500 in prizes including a Bashas’ gift card, fun family activities and one dozen donuts every month for a year. Two runners-up (one kid and one grown-up) will each receive a $50 Bashas’ gift card. Six entrants (three kids and three grown-ups) will each receive honorable mentions along with a $20 Bashas’ gift card.

Bashas’ is accepting submissions until 11:59 p.m. MST on May 16, 2025. A panel of Bashas’ judges will select 10 finalists (five kids and five grown-ups) by May 23. A team of celebrity judges will then help to determine the two winners, two runners-up, and six honorable mentions by June 3, just in time for National Donut Day on June 6.

On June 6, Bashas’ will also donate 10% of donut proceeds to The Salvation Army. Bashas’ will feature the winning donuts in its bakery cases across the state for a limited time this summer, joining the grocer’s other baked fresh daily treats, including donuts, fritters, croissants, danishes, brownies, frosted cookies, cakes, cupcakes, and more.

“Every year we enjoy selecting the theme for our donut contest, which has grown significantly in popularity over the last decade,” said Ashley Shick, director of communications & public affairs for Bashas’ Family of Stores. “To honor 10 years of exceptional donut flavor creativity, we decided meaningful way to celebrate this milestone while also honoring our donut flavor winners over the years.”