Snack Factory, the brand known for disrupting the pretzel category with its innovative offerings like Pretzel Crisps, Pop’ums, and Bites, is shaking up an iconic fireside snack. Introducing Snack Factory S’mores Pretzel Crisps - a limited-edition sweet and salty flavor wrapped in summer nostalgia!

The signature thin and irresistibly crunchy Pretzel Crisps are dipped in a rich dark coating and topped with an indulgent marshmallow-flavored drizzle to create a new sweet and savory campfire classic.

Rethink your pretzel with this limited-edition flavor, an elevated take on the S’mores experience Gen Z and Millennials are seeking.

Snack Factory S’mores Pretzel Crisps join the Snack Factory portfolio alongside flat-out delicious Pretzel Crisps varieties including limited edition flavors like White Crème & Peppermint and new salty flavors including Rye and Brioche, perfect for dipping, pairing and delighting with every crunch.

The limited-edition Snack Factory S’mores Pretzel Crisps will be available at national retailers including Target and Kroger in May 2025 for an SRP of $4.69 – just in time for summer gatherings, picnics, and bonfires galore.

To learn more about Snack Factory, visit https://www.snackfactory.com/

“Snack Factory has always been about rethinking the familiar in fun, flavorful ways, and our new S’mores Pretzel Crisps are no exception,” says Justin Matijcio, Associate Vice President of Pretzels at Campbell’s. “With the launch of S’mores Pretzel Crisps, we’re continuing to lead the pretzel category with innovation that excites snackers in a way only Snack Factory can.”