Leading US farmer-owned butter brand Challenge has announced the launch of Challenge Butter Cubes, a new, innovative cube-shaped butter format, designed for easy measuring and less-mess cooking. Each cube is individually wrapped and pre-portioned into four tablespoons, offering precision, convenience and a cleaner prep experience.

“Challenge has been in kitchens for over 100 years, and we’ve seen how cooking habits have changed,” says Priya Kumar, vice president of marketing. “Butter Cubes are our way of meeting today’s cooks where they are—with a format that’s intuitive, tidy and ready to help get a great meal on the table, fast.”

In a recent national survey commissioned by the brand, 90 percent of respondents said they do not cook dinner entirely from scratch, and more than half defined an easy meal as one that is ready in under 30 minutes. Additionally, nearly 70 percent said they do not use exact measurements when cooking with butter – highlighting a clear need for more convenient and precise options.

“The cubes are an easy way to make a weeknight meal feel complete,” says Melissa Knific, renowned recipe developer and cookbook author. “They’re perfect for finishing a quick pan sauce to round out a one-skillet dinner, dotting over a panko-topped casserole to add a golden-brown crunch or tossing with pasta just before serving for velvety noodles.”

Walmart, Meijer and Albertsons, among retail partners, are set to roll out the product soon with expanded availability through the summer and fall of 2025.

Challenge Butter Cubes are packaged in a 1-pound box, containing eight individually wrapped 4 tablespoon cubes for effortless precision and convenience. They’re available in both salted and unsalted varieties, with a suggested retail price of $7.99.