Sprinkles Chocolate, the CPG extension of the national bakery chain, is bringing a seasonal favorite flavor to store shelves year-round with the launch of S’Mores Cupcake Cups. The product debuts exclusively at Kroger, Fred Meyer and King Sooper locations nationwide starting mid-April.

Launched last year as Sprinkles’ entry into the retail space, Sprinkles Chocolate transforms the brand’s signature cupcake flavors into chocolate treats. The S’Mores Cupcake Cup features a milk chocolate shell filled with marshmallow frosting-flavored filling, topped with graham cracker cookie crumbles.

“S’mores is one of those flavors that instantly brings back memories of campfires, summer nights, and simple pleasures,” says Ashley Rogers, chief executive officer of Sprinkles CPG. “With the S’Mores Cupcake Cup, we wanted to capture that same nostalgic indulgence in a tasty form that’s easy to enjoy any time of year—no fire required.”

Sprinkles Chocolate is also unveiling a fresh new look. The entire product line is transitioning from its original clean white packaging to vibrant, saturated backgrounds that reflect the indulgent personality of each flavor.

Additionally, the brand is growing its retail footprint with two product announcements. A new grab-and-go two-pack of Birthday Cake Cupcake Cups – one of the brand’s best-selling flavors – is also debuting in April, while Red Velvet Cupcake Cups have now become available at Costco locations across the Bay Area and Southeast.