Last year, Gopuff saw a more than 20 percent year-over-year increase in 4/20 (April 20) sales, with orders for baked treats up 35 percent that day. With that in mind, the convenience store company is launching The Bakery, a new in-app category featuring fresh-baked munchies, just in time for the 4/20 “holiday.” 

“With the launch of The Bakery, we’re leveraging our vertically integrated model to deliver fresh, affordable and high-quality baked goods in minutes," says Carly Bickerstaff, vice president of merchandising at Gopuff. “As Gopuff continues to innovate to bring our customers more of what they love, we’re thrilled to launch this new category with an extensive lineup of freshly baked goods to make every moment a little sweeter.”

To celebrate the launch, Gopuff has teamed up with iconic baking brand Magnolia Bakery to create an exclusive, first-ever flavor: the Puff’rnutter Cupcake. Inspired by the nostalgic fluffernutter sandwich, the Puff’rnutter cupcakes feature a vanilla and chocolate cupcake topped with a peanut butter buttercream frosting and filled with a gooey marshmallow center. Customers can get a two-pack of the Puff’rnutter exclusively in The Bakery on Gopuff 4/20 weekend and beyond for just $11.99. 

“We’re grateful to partner with Gopuff on the launch of our exclusive cupcakes nationwide - starting with the Gopuff Puff’rnutter, inspired by the classic fluffernutter sandwich,” says Eddie Revis, chief commercial officer, Magnolia Bakery. “We have an ambition to bring Magnolia Bakery to more people across the country and our strategic relationship with Gopuff is helping us unlock new segments at scale while being able to maintain our whimsical spin on classic recipes. I could not be more thrilled with our shared experience in creating these exclusive cupcake flavors together - welcoming Gopuff to the Magnolia Bakery family and baking in the joy and celebration we experienced in the kitchen developing this flavor into the experience for their consumers.”

In addition to the Puff’rnutter, The Bakery also features everything from cookies and donut holes to ice cream, all delivered in as fast as 15 minutes.