Tate’s Bake Shop has announced its first-ever Soft Baked Cookies, starting with two chocolate-forward flavors: Soft Baked Chocolate Chip and Soft Baked Dark Chocolate Chunk. Tate’s new line of Soft Baked Cookies brings this same high-quality Bake Shop experience to the cookie aisle — this time with a soft texture and buttery flavor. In addition to all major retailers, Tate’s Soft Baked Cookies are now available for purchase at its website.

“Tate’s is no stranger to soft-textured baked goods –– we’ve been delighting customers with our pies, brownies, and cakes at our Bake Shop in Southampton, New York since 1980,” says Jessica Goon, chief marketing officer of Tate’s Bake Shop. “But this launch marks an exciting first: bringing a Tate’s Soft Baked Cookie to grocery store shelves. It’s a milestone moment that stays true to our legacy of quality and craft.”

Available in Soft Baked Chocolate Chip and Soft Baked Dark Chocolate Chunk varieties, the former is a softer take on Tate’s best-selling thin-and-crispy chocolate chip cookies, and the latter marks a brand-first cookie flavor.

Tate’s Soft Baked Cookies were perfected for over three years to ensure they met the same high-quality standards Tate’s has upheld for 45 years. They join Tate’s growing product portfolio, which, in addition to the original crispy cookies, also includes its gluten-free cookies, Tiny Tate’s miniature crispy cookies and cookie bark.