Just over a year ago, Rich Products announced a partnership with Funfetti to introduce the first and only Funfetti in-store bakery (ISB) products in 2024. The brands launched several new sweet treats, including Rich’s Funfetti Celebration Cake, Funfetti Cheesecake, Funfetti Cheesecake Single Slice and Funfetti Bettercreme icing.

Now, the two are expanding their lineup of creative dessert solutions with a new Funfetti 5" Uniced Round Cake Layer. Fully baked with colorful candy bits and birthday cake flavor, this versatile cake layer is designed to help bakeries deliver custom creations for any occasion. With a shelf life of 365 days frozen and five days refrigerated, it offers bakeries both convenience and quality.

“We’re thrilled to expand our portfolio of Funfetti products, bringing new offerings to market that will help in-store bakeries drive excitement among consumers,” says Alvino Battistoni, vice president, ISB&D Direct Chains, Rich Products. “We know consumers love the Funfetti brand – it’s fun, versatile and nostalgic. This cake layer delivers on that brand sentiment, while giving bakeries a canvas to create unique, custom desserts without the added labor, time or cost.”