GoTo Foods has announced the launch of its first-ever, original concept – Cinnabon Swirl.  Combining two beloved brands, Cinnabon Swirl draws inspiration from Cinnabon and The Original Soft Serve from Carvel for a unique treat experience.

Scheduled to open this May, Cinnabon Swirl is debuting its first location in Hillsboro, Oregon. There are more than 30 locations in the pipeline, with three additional stores planned to open later this year in Peoria, Arizona; Kennesaw, Georgia; and Pasadena, California.

“GoTo Foods has a unique competitive advantage by operating as a dynamic platform company with powerful enterprise engines including supply chain, technology and revenue management. This company is able to propel the success of our current portfolio of brands while also being able to instantly provide new concepts like Cinnabon Swirl with elevated resources to help drive the business,” says Jim Holthouser, chief executive officer at GoTo Foods. “By combining the global recognition of Cinnabon with the passionate fanbase of Carvel, Cinnabon Swirl is well-positioned to become the most irresistible dessert destination in the industry.”

Cinnabon Swirl will feature the classic menu items from Cinnabon and Carvel as well as signature items that can only be found at Cinnabon Swirl, including:

• Bonini – Cinnabon Classic Roll meets Carvel vanilla soft serve in a warm-pressed treat
• Cinnabon Swirl Sundae – Warm, center swirls of a Cinnabon Classic Roll chopped and topped with Carvel vanilla soft serve and a caramel drizzle
• Ice Cream Sandwiches – Carvel soft serve ice cream swirled between two freshly baked chocolate chip cookies
• Premium Pints – Layers of Carvel soft serve swirled together with our favorite toppings

“Consumers are increasingly seeking new and unique irresistible desserts, and Cinnabon Swirl was conceptualized to meet this evolving demand,” says Jennifer Holwill, executive chef at Cinnabon. “Cinnabon Swirl is the ultimate sweet escape, where the magic of our world-famous baked goods meets the creamy delight of Carvel soft serve, giving consumers an experience and menu items that they won’t find anywhere else.”