To celebrate its milestone 100-year anniversary, Loacker is taking over the iconic Eataly NYC Flatiron Kiosk for 100 days, giving fans another surprise during its centennial year.

Located at the intersection of 5th Avenue and Broadway across from Madison Square Park, the kiosk is open now through June 30 from 9 am to 6 pm EST and will showcase exclusive Loacker recipes created in collaboration with Eataly and Giada De Laurentiis, along with a special menu featuring the brand’s signature products.

“We’re thrilled to bring a taste of Loacker to the heart of New York City as we celebrate a century of creating moments of joy,” says TJ Rooney, president of Loacker USA. “This pop-up kiosk is more than just a place to grab a snack – it’s an invitation to take a break, connect with friends and indulge mindfully. Whether you live nearby or are visiting for the weekend, we hope you’ll stop by to experience a moment of joy with us.”

In addition to new recipes and a special menu, the kiosk will feature an assortment of Loacker wafers and chocolate specialties available for purchase.

Loacker hosted a kickoff celebration for the kiosk on Thursday, April 3, its official anniversary date, with sampling opportunities and prizes available to the first 100 visitors.