To kick off the start of spring, Peet's Coffee is focusing on functional beverages with the launch of its expanded Vitality Menu, approved by dietitian and recipe creator Sammi Brondo.
Starting April 1, Peet's coffeebars nationwide will debut smooth and hydrating refreshments crafted with Vita Coco Pressed Coconut Water. Among them:
- Coconut Water Cold Brew – Features bold Baridi Cold Brew, crisp pressed coconut water and simple syrup
- Coconut Water Matcha – Features ceremonial-grade matcha, crisp Pressed coconut water and simple syrup
Peet’s is also offering lattes rich in protein. Available now at coffeebars nationwide, these medium-sized lattes, crafted with Bob's Red Mill Whey Protein Powder, contain 20 grams or more of protein and are making their return this season hot or iced. Flavors include vanilla, golden and matcha.
“I’m excited to partner with Peet’s as they continue to blend functional ingredients into their crafted beverages in such an innovative way,” says Brondo. “With powerhouse ingredients like protein and coconut water, these drinks offer the perfect balance of nourishment and taste.”
To match the spring theme, Peet’s is embracing floral favorites with the arrival of the Blushing Rose Matcha Latte, Blushing Rose Sparkling Lemonade, Lavender Vanilla Latte and Lavender Sparkling Lemonade beginning March 19. The chain is also debuting the Roasted Tomato Focaccia Sandwich to pair with these vibrant sips.
Starting June 4, all customers can personalize their beverages with non-dairy options—including oat, almond, and Ripple plant-based milk —at the same price as all milk-based drinks. Peet’s will be offering an exclusive in-app preview of the change for Peetnik Rewards members beginning April 1.
“We were proud to introduce the first fully plant-based menu item at scale for coffee shops in 2021, and, building on that commitment, we launched a seasonal menu dedicated to plant-based ingredients. Now, we’re excited to take the next step by offering non-dairy options at the same price as all milk-based drinks, beginning this summer,” says Gordon Bitter, senior vice president, retail.
