The Kroger Co. has announced the launch of its "Elite Ate" Snack Bracket, featuring a lineup of customers' favorite snacks from Kroger's Our Brands. From savory chips to sweet treats, it is a snack-off with exclusive deals on the ultimate game day eats. The retailer is also giving the inside scoop on which snacks are popular among Kroger associates.

"Kroger's Our Brands products are fan favorites across the board and make for a perfect snack line up that is tasty and affordable when watching college hoops," says Mike Murphy, Kroger's group vice president of center store merchandising. "Make your watch party a slam dunk with our 'Elite Ate' bracket challenge and see what snack comes out on top."

Kroger's Our Brands "Elite Ate" Snacks are:

Kroger associates also shared their favorite Our Brands' dips and dippers, including: