MOON Oral Beauty and Sprinkles are teaming to celebrate Sprinkle’ 20th anniversary and MOON’s 6th birthday with a playful collaboration, a co-designed MOON x Sprinkles Electric Toothbrush ($69.99) and Birthday Cake Toothpaste ($12.99). Additionally, a custom MOON Birthday Bite Cupcake is now available at all Sprinkles bakeries nationwide for a limited time until April 6.
“At MOON, we're passionate about driving flavor innovation and disrupting the oral care category with culturally relevant collaborations,” says Shaun Neff, founder of MOON Oral Beauty. “This partnership represents an exciting foray into the world of food and desserts. As a longtime fan of Sprinkles—and someone who's eaten my fair share of cupcakes —I can confidently say we've nailed a flavor that truly captures the iconic cupcake that everyone loves, now in a way that makes brushing your teeth just as enjoyable. Beyond oral care, this collaboration has created fresh, fun ways for consumers to connect with and experience MOON like never before.”
Customers will get a taste of the collaboration with a complimentary trial-sized sample of the Birthday Cake Toothpaste included with any Sprinkles purchase at all 25 bakeries nationwide, while full-sized toothpastes are stocked in select Sprinkles ATMs. Guests can enjoy the limited-time MOON x Sprinkles cupcake featuring a birthday cake recipe loaded with rainbow sprinkles, filled and topped with a pink buttercream frosting.
“At Sprinkles, we've always believed that indulgence is more than just taste, it's about celebrating life's everyday moments,” says Justin Murakami, president and chief operating officer of Sprinkles. “Our partnership with MOON marks an exciting new chapter as we extend our signature Birthday Cake flavor into the world of oral beauty, offering guests a fresh and innovative way to enjoy Sprinkles beyond the bakery. It reflects our commitment to expanding Sprinkles as a lifestyle brand.”
The MOON x Sprinkles Electric Toothbrush and Birthday Cake Toothpaste are available today at www.moonoralbeauty.com, www.sprinkles.com, and on March 23 in stores and online at Ulta Beauty, Nordstrom and Amazon.
MOON x Sprinkles Electric Toothbrush ($69.99)
- 5 sonic cleansing modes for a customized brushing experience: Clean, White, Polish, Massage, Sensitive
- Industry-leading 6-week charge
- 2-minute guided brushing timer and up to 36,000 sonic vibrations per minute
- Includes a convenient travel-friendly case
Birthday Cake Toothpaste ($12.99)
- Infused with ethically sourced sparkling mica that gently removes stains and brightens teeth
- Powered by a proprietary blend of antioxidants and essential oils to cleanse, polish, and brighten your smile
- Formulated with coconut-based surfactants for a low-foam brushing experience
