Just in time for the warm weather ahead, Häagen-Dazs® introduces three new sorbet offerings today, adding to its growing portfolio of non-dairy frozen desserts. Featuring refreshing fruit flavors like Summer Blueberry & Lemon, Passion Fruit & Sweet Pear, and Sweet Lemon Coconut, the new flavors are now available to enjoy when craving a moment of indulgence and some sweet relief from the summer heat.
This announcement completes the record 10 new launches for the brand this year, which include ice cream snacks like the Salted Caramel Macadamia ice cream bars, new carton flavors like Salted Brown Butter Cookie and a new product line – Belgian Waffle Cones, further growing the brand’s indulgent portfolio.
On the heels of the brand’s Super Bowl commercial debut inspiring consumers to embrace a moment of slow, each sorbet promises a desirable bite with the refreshing fruit-forward pairings. Sorbets have seen strong growth in recent years as consumers are looking for something lighter, refreshing and upscale. The sorbets combine fruits from zesty lemon and sun-ripened blueberries to tropical passion fruit and punchy sweet lemon that satisfies an appetite for sweet-yet-tart flavors.
The following three new sorbets are available in 14 fl. oz. containers:
Summer Blueberry & Lemon: Sun-ripened blueberries from the Pacific Northwest blended with bright, zesty lemon. Sweet, summery, and refreshing all in one perfect bite.
Passion Fruit & Sweet Pear: Tropical passion fruit combined with a touch of sweet pear to create the ultimate flavor match. Stunningly sweet and tart.
Sweet Lemon Coconut: Tangy, punchy sweet lemons are balanced with luxuriously rich coconut cream. Here to bring a refreshing wow to your day.
“Today, we’re making it official – this summer will be the season of sorbet,” said Rachel Jaiven, head of Häagen-Dazs® marketing. “With the launch of our three new Häagen-Dazs® Sorbet flavors, we’re celebrating bold fruit flavor pairings and growing our portfolio of delicious, non-dairy sorbets that make every moment feel like summer, no matter the time of year.”