Swish Brand Experiences, the pioneering programmatic Sponsored Product Sampling platform, has integrated with Upshop, a leading store operations technology provider, to make data-led, Sponsored Product Sampling more accessible, scalable, and impactful for retailers, CPG brands and shoppers alike.

With this seamless integration, retailers using Upshop’s eCommerce order management technology can effortlessly activate Swish’s Sponsored Product Sampling—unlocking a frictionless way to deliver free, full-size products to relevant orders. This partnership expands the Swish network to meet CPG brand demand for a data-driven sampling solution that taps into incremental growth and makes it easier than ever for retailers to move fast, innovate, and drive new revenue.

This technology integration creates value for retailers in multiple ways: instantly enables sponsored product sampling with no heavy technical lift; delivers on value and experience for shopper loyalty and satisfaction; and offers a new retail media capability and revenue stream.

"Retailers and brands want solutions that create real value, not added complexity. Our partnership with Upshop makes Sponsored Product Sampling effortless to activate, eliminating technical hurdles and allowing retailers to move faster than ever," said Adam Stave, CEO of Swish Brand Experiences. "With this program now available, we’re bringing programmatic sampling to scale—exactly what CPG brands have been asking for—so they can target, engage, and convert their next best customers with measurable impact."

"Largely, eCommerce has been defined by costs with operators focused on efficiencies. This partnership adds real value to the shopper experience, without any additional work for the store team. The opportunities within our eCommerce marketplace are truly limitless – from creating an Omnichannel perpetual inventory, to leveraging workforce labor agreements for adding order capacity, Upshop is rapidly elevating eCommerce operations,” said Mike Weber, CMO of Upshop.

This collaboration reinforces Swish and Upshop’s shared commitment to innovation, ensuring retailers can harness technology that delivers both operational efficiency and customer engagement without additional strain on their teams.

The partnership represents a major step in modernizing retail media—bridging the gap between digital and physical engagement while making data-driven product sampling a seamless, scalable reality.

Swish Brand Experiences is a programmatic sampling platform, designed to connect retailers and brands in a new value chain that delivers targeted, measurable, and automated Sponsored Product Sampling campaigns. By applying advanced adtech methodologies to the product sampling space, Swish creates a new standard rooted in transparency, efficiency, and innovation.

Upshop is a provider of a SaaS platform designed to streamline forecasting, ordering, production, and inventory optimization processes for food retailers. Its unified platform simplifies and enhances associate tasks, promoting smarter and more interconnected operations across Fresh, Center, DSD, and eCommerce departments. With over 450+ retailers and 50,000+ stores relying on its mission-critical operations platform globally, customers have witnessed substantial enhancements in sales, shrinkage reduction, food safety, and sustainability throughout their stores.