Crumbl is thrilled to announce a new app feature to help fans relive the sweetest highlights of the year: Crumbl Unboxed. This tasty new take on the year-in-review trend allows customers to rediscover the flavors and sweet moments they enjoyed most in 2024.
With more than 200 flavors featured on this past year’s menu, there are plenty of desserts to reminisce on, and many more to look forward to in 2025.
The new Crumbl Unboxed features data from customer purchasing history to create a meaningful look at which Crumbl desserts truly “took the cake” in 2024. Alongside learning how many gifts they sent in 2024, customers will also receive a tailored Crumbl persona based on the past year’s orders. The feature is currently available on the Crumbl App, and users can easily share their Crumbl Unboxed on social media and with friends.
As 2025 begins, Crumbl is as dedicated as ever to its mission of bringing friends and family together over the best desserts in the world. Crumbl Unboxed is designed to help customers reflect not only on their favorite Crumbl desserts, but on their favorite memories of coming together with loved ones. Crumbl fans can expect to find many more sweet treats to celebrate with friends and family in 2025.
Crumbl is a popular dessert franchise with a mission to bring friends and family together over the best desserts in the world. Crumbl was founded in 2017 in Logan, Utah, by Jason McGowan and Sawyer Hemsley. In just seven years, Crumbl has grown from a humble cookie shop to one of the fastest-growing dessert chains in the United States, with more than 1,050 locations across all 50 states, Canada and Puerto Rico.
The rotating menu offers new flavors every week, while regularly bringing back crowd favorites and unique original recipes, all served in Crumbl’s iconic Pink Box.
Pie-inspired doughnuts
Perkins American Food Co., a leading family-dining restaurant brand known for its iconic bakery and homestyle meals, is excited to kick off the new year with a delectable new offering. Starting January 8, 2025, the Perkins team is rolling out a brand-new lineup of Pie-Inspired Doughnuts, bringing a new twist to their famous bakery delights.
“We are delighted to kick off the new year with sweet new offerings. Our Pie-Inspired Doughnuts are the right amount of fun and nostalgia with doughy layers of fresh-baked comfort in every bite,” said Toni Ronayne, president of Perkins Restaurant & Bakery®. “The doughnuts are perfect for on the go or for topping off a meal any time of day.”
The new pie-inspired doughnuts are flash-fried and dipped into a signature sweet glaze, then topped with sweet apples, berries, caramel or chocolate cream. They’re only around for a limited time, so make sure it’s something you doughnut miss! The new Pie-Inspired Doughnuts are available in the following varieties;
- Apple Pie: Glazed doughnut topped with spiced apples, sweet vanilla glaze, and crumbled pie crust
- Salted Caramel Cream: Glazed doughnut topped with vanilla cheesecake, roasted almonds and salted caramel sauce
- Wildberry Delight: Raspberry-filled doughnut topped with vanilla frosting, a berry blend, and crumbled pie crust
- Cookies & Cream: Chocolate glazed doughnut with vanilla cream and crushed cookies
Perkins American Food Co., formerly Perkins Restaurant & Bakery®, is the latest evolution of the heritage brand that is as American as apple pie. Grounded in tradition and their key pillars of value, quality, and service, Perkins boasts the same heart and soul since its founding in 1958, but with a new attitude.
The brand serves up American classics of yesterday that meet the tastes of guests today, generously portioned and priced just right. Their hospitality, accentuated with a strong commitment to kindness, continues to shine through as a key differentiator along with innovation to continually evolve and offer guests what they want and crave.
Perkins currently operates nearly 300 company-owned and franchise locations across the U.S. and Canada. The company is owned by Ascent Hospitality Management.
Valentine's Day
It’s still winter but spring is just around the corner, and Pinkbox Doughnuts is offering a special doughnut and latte that speak to both seasons.
Available now through the end of the month, February’s doughnut of the month is the Big Sexy, a marshmallow filled doughnut dipped in strawberry icing topped with marshmallow and pink velvet crumbs.
Pinkbox Doughnuts is also featuring its Coconut White Truffle latte. A luxurious blend served hot or cold, it marries the smooth, creamy essence of white chocolate with the tropical allure of coconut, creating a flavor profile that’s both rich and refreshing. Crowned with a dollop of whipped cream and finished with a sprinkle of toasted coconut, it’s a sip-worthy treat that feels as elegant as its name.
