The Perfect Purée of Napa Valley in partnership with Döhler introduces Tastecraft, a new line of freeze-dried fruits that offer the flavor, shape and nutritional value of just-picked fruit with the convenience of shelf stability. Tastecraft comes in seven flavors: dragon fruit crumble, strawberry slices, pineapple pieces, whole raspberries, lime slices, orange slices, and lemon slices. All flavors are vegan and produced with non-GMO fruit. All flavors except raspberry are kosher certified.

Tastecraft is a dynamic, multi-application ingredient designed to enhance a variety of recipes by adding texture, flavor and visual interest. It appeals to chefs and bartenders alike with lightweight stay-fresh resealable packaging and a shelf life of up to 24 months. Freeze-dried as opposed to dried or dehydrated fruit preserves the fruit’s structure, color and flavor, resulting in a light, airy and crispy rather than chewy texture. Freeze-dried fruit has a longer shelf life than dried fruit due to its extremely low moisture content. Also because of its low moisture content and crisp texture, freeze-dried fruit can be ground into a powder and added to liquids for flavor.

Tastecraft has countless applications as an ingredient, garnish or topping. Try it in smoothies and smoothie bowls; candies and confections; ice cream and sorbet; pastry and dessert; and savory dishes and salads.

“We’ve found consumers love the premium upgrade these fruit options bring when added to menu items, also resulting in an opportunity for increased menu pricing for operators,” says Katie Dornfeld, senior foodservice market segment manager at Döhler North America.

Tastecraft is manufactured for Döhler and offered in partnership by The Perfect Purée of Napa Valley. Döhler, a global producer, marketer, and provider of technology-driven natural ingredients, ingredient systems, and integrated solutions, helps food companies like The Perfect Purée actualize naturally derived products.

Döhler President of Americas Paul Graham says the partnership with The Perfect Pureé advances Döhler’s ongoing strategic efforts to expand its North American foodservice channel.

“Döhler is delighted to partner with The Perfect Pureé. Tastecraft, a Döhler global registered trademarked brand, represents a variety of foodservice solutions across the world, and this marks the entrance in the region,” Graham says. “We are thrilled to have this opportunity, and see this as the start to a successful, long-lasting partnership for years ahead.”

For more than 35 years, The Perfect Purée has prioritized quality, consistency, and efficiency with its line of 40-plus premium fruit purées, zests, and blends. Tastecraft and Döhler maintain an unwavering commitment to sustainably harvested fruit picked at the peak of freshness for unmatched flavor in a freeze-dried product.

“We are honored and thrilled by our partnership with Döhler and excited to introduce Tastecraft to our loyal foodservice users and fans,” says Michele Lex, president and chief marketing officer of The Perfect Purée of Napa Valley. “Tastecraft supports our commitment to offering chefs and bartenders premium ingredients that make their jobs easier.”