Honey Bunches of Oats is giving fans a new way to enjoy rich chocolate with the introduction of its new cereal – Honey Bunches of Oats Chocolate. The first new permanent addition to the cereal portfolio in five years, Honey Bunches of Oats Chocolate is made with real chocolate and real cocoa, featuring crispy sweet-cocoa dusted flakes and rich chocolate granola with real chocolate chips baked into every crunchy cluster.
To celebrate the new product launch, the brand is teaming up with pastry innovator and creator of the Cronut Dominique Ansel to invite fans to add a little treat to their day with this mouthwatering cereal. The James Beard award-winning pastry chef has created two special recipes inspired by and featuring Honey Bunches of Oats Chocolate cereal.
The Honey Bunches of Oats Chocolate Crispy "Fries" & Chocolate Milkshake features crispy pommes frites coated in Honey Bunches of Oats Chocolate cereal for the ultimate crunchy indulgence, paired with a rich chocolate milkshake (complete with a chocolate-y cereal rim) to match.
The Honey Bunches of Oats Chocolate Baklava is a special version of classic baklava – the traditional Greek pastry made with layers of phyllo, honey and chopped nuts.This recipe features layers upon layers of crispy, flaky phyllo drizzled with honey syrup, studded with crunchy chocolate cereal clusters and toasted sliced almonds throughout.
"I'm excited to team up with Honey Bunches of Oats to celebrate the launch of their new chocolate flavor," says Dominique Ansel. "As a chef, I remember my first few years here in NYC when dinner service finished well past midnight and mornings began before the sun came up… my go-to snack would often be a bowl of cereal, something simple, easy-to-prepare and always satisfying. Cereal is one of those nostalgic things that reminds people of childhood and early memories. These days, I have two small children of my own, and it's a special treat to enjoy cereal together around the table as a family."
"As a beloved cereal brand, Honey Bunches of Oats strives to set our fans up for their day with delicious flavors to choose from," says Erin Crawford, senior brand manager. "We are so excited to offer a brand-new flavor featuring our signature flakes and granola so cereal lovers can add some decadence into their packed lives."