To celebrate 100 years, Italian wafer and confectionery company Loacker has announced a year-long partnership with globally renowned Italian-American celebrity chef and Emmy-award winning TV personality Giada De Laurentiis. The new collaboration will bring several surprises to fans throughout the brand’s milestone anniversary year.
“We are overjoyed to welcome Giada to the Loacker family,” says TJ Rooney, president of Loacker USA. “For 100 years, Loacker’s core values of premium ingredients, quality and tradition haven’t changed. We believe in celebrating all of life’s moments through intentional indulgence, whether that be our 100th anniversary or simply enjoying a delicious treat at home. Giada shares our values and has captured the hearts of millions of Americans by sharing her Italian heritage and traditions through food. We’re thrilled to kick off this milestone partnership to help more fans fall in love with Loacker.”
The partnership will include:
- New signature recipes from Giada that will exclusively feature Loacker products
- VIP appearances from Giada
- A limited-edition Loacker x Giadzy by Giada De Laurentiis gift box that will be given away to 100 lucky fans for 100 days
“I grew up eating Loacker with my family, so this partnership is a special one for me,” says Giada De Laurentiis. “I can still remember tasting their light and crispy wafers in my childhood kitchen, where my nonna taught us the value of using pure Italian ingredients. To this day, I could list countless reasons why I love Loacker, from their phenomenal craftsmanship and traditions, to their high-quality ingredients – like 100% Italian hazelnuts. It’s an honor to be celebrating 100 years of Loacker with the entire Loacker family. I can’t wait to share all the surprises we have planned for this year!"
The partnership will tell a story about Giada’s love for Loacker – and the brand’s focus on quality and taste above all else for 100 years – with vibrant and authentic content appearing across paid, earned, owned and social channels.
