Crumbl and The Jonas Brothers are teaming up to release an all-new cookie featuring the taste of Rob’s Backstage Popcorn. The Rob’s Backstage Caramel Popcorn Cookie ft. The Jonas Brothers is available now through January 25 (while supplies last) and will be freshly baked at all Crumbl locations across the USA, Canada and Puerto Rico.

Rob’s Backstage Caramel Popcorn Cookie ft. The Jonas Brothers is a buttery cookie topped with creamy caramel frosting, melted caramel drizzle and Rob’s Backstage Caramel Popcorn. This cookie is one of the first all-new Crumbl offerings in 2025, available in both large and mini sizes.

“Pairing our iconic cookies with Rob’s Backstage Popcorn and The Jonas Brothers is a match made in music heaven,” says Sawyer Hemsley, co-founder of Crumbl. “The brother’s go-to snack is something that needs to be shared with our customers and we can’t think of a better way to kick off 2025.”

Founded in 2021, Rob’s Backstage Popcorn was created to share the secret popcorn recipe that The Jonas Brothers have cherished backstage for over a decade. Rob Garbowsky, father of Gregory Garbowsky, former guitarist and close friend of The Jonas Brothers, is the person behind the brand, which has now expanded to offer a variety of flavors.

“It’s amazing to see Rob’s Backstage Popcorn transformed from a tasty treat to a delicious cookie with this Crumbl collaboration,” says Harrison Fugman, co-founder of Rob’s Backstage Popcorn.