PopUp Bagels has announced the opening of its first Boston location in Boston Seaport’s The Superette.
This is the first franchised location for the brand. The new 770-square-foot shop will offer the same freshly baked, hot-out-of-the-oven bagels that have redefined the bagel experience in New York City and Connecticut.
“Expanding to Boston is an exciting step for us,” says founder Adam Goldberg. “This is a city with such a rich food culture and a strong sense of community, and we’re thrilled to bring something new to the table. Boston is not just another city for us—it’s the beginning of a new chapter as we continue to grow.”
For the grand opening on Friday, January 10, PopUp Bagels brought back its TikTok-famous Grillo's Pickles Pickle de Gallo schmear—available exclusively at the Boston location during its opening celebration.
“PopUp Bagels brings something completely new to Boston,” says Brian Harrington, owner and operator of the Seaport location. “These bagels are about more than just great taste—they’re a whole new way to enjoy a classic. I’m excited to see how Boston embraces it.”