On Saturday, December 28 from 9 am to 1 pm, Pinkbox Doughnuts will hold its signature festival-style grand opening for its newest shop located at Boca Park Fashion Village in Las Vegas, Nevada.

The event will open with a pink ribbon cutting ceremony with local leaders and partners. Then, like other Pinkbox Doughnuts grand openings, the celebration will be a community event offering family friendly activities including a photobooth, balloon art, face painting and games. Pinkbox Doughnuts will also hold Doughnut Eating Contests, one for adults and one for children, with the chance to win Pinkbox Doughnuts gift cards. Additionally, three guests who find pink tickets in their doughnut purchased during the event will win free doughnuts for a year.

Pinkbox Doughnuts’ popular mascot, Pinky will be onsite mingling with guests and posing for photos. The event will also feature a DJ, appearances by the Las Vegas Raiderettes, visits with a Care Bear character and numerous raffle prizes. Guests can also get a free custom grand opening t-shirt with any purchase of a half dozen donuts or more (while supplies last).

“Boca Park is a premier retail and dining destination that is a perfect location for our fourteenth shop,” says Judith Perez Siegel, executive vice president of Pinkbox Doughnuts. “To meet the anticipated demand for our delicious and delightfully designed doughnuts, the new shop will be open 24 hours, bringing smiles to everyone morning, noon, and night.”

The Boca Park location will be the company’s fourth to feature a 24-hour drive-thru, while the interior lobby will be open from 5 am to 10 pm Sunday through Thursday, and from 5 am to 11 pm on Friday and Saturday. The nearly 3,000-square-foot shop will feature an oversized doughnut archway at the entrance as well as a giant doughnut around the drive-thru window. The interior of the store incorporates the brand’s fun design elements and trademark décor inside, including glowing pink drips, graffiti wall and an oversized Pinky statue that is a perfect companion for photos. An illuminated oversized doughnut display case will showcase Pinkbox Doughnuts’ full line of more than 70 creative doughnuts. The shop will also feature Pinkbox Doughnuts’ full coffee program including premium roast coffee, lattes, cappuccinos, mochas and nitro cold brew.