La Brea Bakery is expanding its offerings, making it easier than ever for individuals and families nationwide to enjoy high-quality bread at home with the launch of a selection of its Take & Bake breads in more than 1,000 Target stores nationwide.
Featuring three knead-to-know favorites, French Dinner Rolls, French Twin Pack Baguette, and French Sandwich Rolls, this collection brings the rich flavor and crispy crust of freshly baked La Brea Bakery breads straight to your kitchen via Target, combining unparalleled quality and taste with convenience and affordability.
La Brea Bakery Take & Bake breads are now available in Target's bakery section and for local delivery through the Target App.
Founded in 1989, La Brea Bakery has mastered the art of artisan bread, using its original signature sourdough starter and just four simple ingredients to deliver deliciousness. Its breads are free from artificial preservatives, colors, and flavors, and all items are certified Non-GMO Verified, Kosher, and Vegan.
"Our Take & Bake line is about delivering the same exceptional quality and taste that our customers have come to expect from La Brea Bakery, but with the added convenience and enjoyment of baking it fresh in their own kitchen," said Jonathan Davis, La Brea Bakery's culinary innovation leader.
French Dinner Rolls: Ideal for any meal, the French dinner rolls are ready to be baked to golden perfection with a crispy crust and a soft, airy interior.
French Twin Pack Baguette: These versatile baguettes deliver the authentic, rustic flavor of a French bakery.
French Sandwich Rolls: Featuring a thin, crispy crust and a soft, airy crumb, they're ideal for building a satisfying sandwich or serving as a flavorful side.
"Whether you're planning a family dinner, preparing for a special occasion, or simply looking for a convenient way to enjoy artisan bread, La Brea Bakery Take & Bake breads offer the perfect solution. Keep them in your freezer and pop them in the oven to quickly make any meal or snack more delicious," said Brie Buenning, senior director of marketing at La Brea Bakery.
Frozen bread dough
General Mills Foodservice wants to help put more dough into the hands of retail bakeries with its line of Pillsbury frozen bread dough that offers a simplified way to bake a variety of high-quality bread with consistent results.
The line of Pillsbury breads and rolls helps in-store bakeries balance limited time and resources, offering a way to produce fresh-baked bread without requiring skilled labor. The easy prep products are designed to be highly tolerant to suit various back-of-house operations without using a proof box. Some of the items are even pre-scored or pre-stamped.
The new frozen bread products include:
- Pillsbury Dinner Roll Dough
- Pillsbury 4” Steak Roll Dough
- Pillsbury Bolillo Roll Dough
- Pillsbury 6” Hoagie Dough
- Pillsbury Long French Bread Dough
- Pillsbury Pre-Score Italian Bread Dough
- Pillsbury French/Italian Bread Dough
- Pillsbury Sourdough Bread Dough
“We want to make it easier for retail bakeries to make the high-quality bread their consumers crave with consistent texture, size and shape every time,” said Nicole Nelsen, director of retail foodservice at General Mills Foodservice. “Our line of Pillsbury rolls and doughs are all easy prep, giving operations a simplified approach to baking fresh, flavorful bread that doesn’t require any measuring of ingredients or mixing and no need for a proof box.”
Nelsen adds that the products provide bakeries with several versatile menu possibilities as they can be cut, topped or shaped to suit their needs.
