Retailers are connecting with celebrities to elevate their profile and enhance their brand experience like never before.

Hampton by Hilton, in collaboration with Paris Hilton’s 11:11 Media, is adding a pop of pink and a dash of sparkle to its legendary waffle lineup with the Sparkling Strawberry Hampton Waffle by Paris Hilton. Guests can enjoy the new waffle during their stay at more than 2,400 hotels in the United States and Canada and, for the first time ever, purchase the waffle mix with edible glitter online to recreate Hampton’s beloved breakfast experience at home.

For 40 years, Hampton by Hilton has set the standard in its category, pioneering the concept of free hot breakfast and becoming the first hotel brand to offer make-your-own Belgian-style waffles. Now, through its partnership with Paris Hilton’s next-gen media and lifestyle company 11:11 Media, the Sparkling Strawberry Hampton Waffle by Paris Hilton takes center stage as the latest addition to the brand’s innovative flavors, joining previous guest favorites like pumpkin spice, red velvet, and lemon.

“At Hampton by Hilton, breakfast is such a key part of what we offer, and our waffles have become an iconic symbol of that tradition of providing a friendly and reliable stay,” said Shruti Gandhi Buckley, global brand leader, Hampton by Hilton. “This collaboration with Paris Hilton brings a fresh, playful twist to something that’s already so loved. But it’s not just about the waffles; it’s about how we successfully set our guests up to take on the day. We provide a quality, balanced breakfast with healthy options and proteins, along with the warm, friendly service Hampton is known for. From a great night’s sleep to a hot meal served with a smile, we make sure guests feel energized, happy, and ready to take on whatever comes next.”

Inspired by Paris Hilton’s signature style, this limited-time flavor is the delicious result of a creative partnership between the pop culture icon and Hampton by Hilton.

In addition to indulging in the waffles at Hampton hotels, breakfast lovers can purchase a Sparkling Strawberry Hampton Waffle Kit for $29.99 at ShopHampton.com/Waffles while supplies last. The kit includes a 33-ounce canister of waffle mix, a container of edible glitter and Paris Hilton’s personal recipe for elevating breakfast with iconic fun and flavor and marks the first time that guests can create the Hampton Waffle at home.

“I had so much fun partnering with Hampton by Hilton on this fabulous new flavor,” Hilton said. “The Sparkling Strawberry Hampton Waffle is totally iconic, sweet, and so me. I’m excited for everyone to try it and start their mornings with a little sparkle.”

Holiday cheese board

In another example of celebrity promotions, Cracker Barrel Cheese, the rich and bold cheese brand, is thrilled to celebrate its 70th anniversary by partnering with Southern Charm Bravo star Craig Conover to create impressive seasonal charcuterie boards that are sure to impress this holiday season. The pair teamed up to create three signature charcuterie boards that will elevate any gathering: the Holiday Board, the Impressive Board, and the Celebration Board. 

Cheese lovers can recreate Cracker Barrel Cheese and Conover’s must-have holiday board at home this season. The Holiday Board features Vermont sharp white & gouda cubes, Raincoast Crisps cranberry nut crackers, dried cranberries, large green olives, red grapes, pistachios, pomegranate seeds, Iberico ham, and rosemary & sage garnish. 

First, space ingredients evenly across a wooden board or serving platter. Then arrange the cheese across the board, leaving space for the remaining ingredients. After the cheese, place the crackers and ham. Lastly, fill in any remaining gaps with the fruit and rosemary and sage garnish.

“Cracker Barrel Cheese was founded out of a passion for creating the highest-quality cheese, and that dedication continues 70 years later,” said Amanda Vaal, brand director at Cracker Barrel Cheese.

Cracker Barrel Cheese is perfect for everyday snacking and those special occasions where impressions matter most – backed by Lactalis Heritage Dairy with a history and expertise rooted in leading quality standards.