Houston-based Shipley Do-Nuts has announced the launch of new Egg & Cheese Kolaches, available now through September 30 at all 350-plus locations while supplies last.

Shipley’s newest kolaches — savory pastries with fillings baked inside — come in three varieties: Egg & Cheese, priced starting at $2.99; Egg, Cheese & Sausage, starting at $3.49; and Egg, Cheese, Sausage & Jalapeno, also starting at $3.49.  

“Breakfast has always been a strong suit for us, and with Gen Z, demand is only growing. Our new kolaches check a lot of boxes for them — they are hot, protein-filled, affordable and easy to eat on the go,” says Shipley Do-Nuts chief executive officer Flynn Dekker. “Our new Egg & Cheese kolaches have tested off the charts with consumers. We soft-launched the new products in June at select stores, and sales have been more than 10 times our expectations. We’re already working on what we can do with our kolaches next as new consumers discover them.”  

For over 25 years, Shipley has sold kolaches, which are handmade and baked fresh daily with light, fluffy yeast dough filled with a choice of sausage, ham, cheese and jalapeno. Kolaches have since become one of the company’s top sellers, accounting for 34 percent of sales.

Do-Happy Rewards members who order any of the three new Egg & Cheese kolaches July 3-7 will receive 500 bonus points, with other offers following throughout the month.