Looking to satisfy all dessert lovers this summer, Crumbl has introduced its latest limited time offering, the Butter Cake. This warm, gooey butter cake is baked with a crunch of sugar crystals, then topped with a buttery glaze and a smooth vanilla bean whipped cream.

The Butter Cake originally began its creation as a butter cake bar, inspired by one of Crumbl co-founder Sawyer Hemsley’s favorite desserts. As Crumbl’s expert bakers began to develop the new dessert, it changed over time until finishing as the Butter Cake.

The Butter Cake is available this week only, June 24-29. This latest offering is part of Crumbl's approach to experimenting with new flavors, especially with customer’s flavor requests. Crumbl’s app includes a special feature called the Cookie Journal, a place where customers can leave reviews of any Crumbl flavor. Crumbl takes these and any other customer feedback into account when ideating new desserts and cookies.

Cereal collaboration

Crumbl_KelloggsCereal.pngSource: Crumbl

Crumbl and WK Kellogg Co have teamed up on a first-of-its-kind innovation for the award-winning gourmet dessert brand: Kellogg’s Crumbl Chocolately Chip Cereal. This collaboration delivers the taste of Crumbl's signature Milk Chocolate Chip cookie in a cereal form, and will available on select retailer shelves later this summer.

"This partnership between Crumbl and Kellogg’s represents a fusion of two brands known for their dedication to delivering exceptional food experiences," says Hemsley. "Whether enjoyed for breakfast, as a snack, or as an indulgent treat, Kellogg’s Crumbl Chocolately Chip Cereal aims to delight consumers with its irresistible flavor profile."

"We’re proud to partner with Crumbl,” says Laura Newman, Kellogg’s vice president of brand. “Crumbl’s unique food, distinct packaging and passionate fan base makes this innovation a great add to our portfolio of iconic cereals.”