“Growth in the RPI was driven largely by improving same-store sales and customer traffic results in August,” says Hudson Riehle, senior vice president of the Research and Knowledge Group for the Association. “Six out of 10 restaurant operators reported positive same-store sales in August, while customer traffic readings bounced back from July’s net decline.”
“In contrast, the Expectations Index remained dampened compared to recent stronger levels, with restaurant operators retaining a cautious outlook for sales growth and the economy in the months ahead,” says Riehle.
Watch a video of Riehle providing commentary on the August RPI.
The Restaurant Performance Index is constructed so that the health of the restaurant industry is measured in relation to a steady-state level of 100. Index values above 100 indicate that key industry indicators are in a period of expansion, while index values below 100 represent a period of contraction for key industry indicators. The Index consists of two components – the Current Situation Index and the Expectations Index.
The Current Situation Index, which measures current trends in four industry indicators (same-store sales, traffic, labor and capital expenditures), stood at 100.6 in August – up 0.8% from July’s level of 99.8. After dipping below 100 in July for the first time in nine months, the August reading represents a return to expansion in the index of current situation indicators.
Restaurant operators reported positive same-store sales for the 15th consecutive month, with August results representing a solid improvement over the July performance. Sixty-one percent of restaurant operators reported a same-store sales gain between August 2011 and August 2012, up from 53% who reported positive sales in July. In comparison, 25% of operators reported lower same-store sales in August, down from 36% in July.
Restaurant operators also reported a net increase in customer traffic levels in August. Forty-seven percent of restaurant operators reported higher customer traffic levels between August 2011 and August 2012, up from 35% who reported positive traffic in July. In contrast, only 32% of operators reported lower customer traffic levels in August, down sharply from 46% in July.
Despite the uptick in sales and customer traffic, restaurant operators reported somewhat lower levels of capital spending. Forty-one percent of operators said they made a capital expenditure for equipment, expansion or remodeling during the last three months, down from 46% who reported similarly last month.
The Expectations Index, which measures restaurant operators’ six-month outlook for four industry indicators (same-store sales, employees, capital expenditures and business conditions), stood at 100.7 in August – unchanged from July’s level. Although August marked the 12th consecutive month that the Expectations Index stood above 100, it remained nearly two index-points below the post-recession peak reached in March.
Restaurant operators remain generally optimistic that their sales levels will improve in the months ahead, as their sales outlook was essentially unchanged from last month. Forty percent of restaurant operators expect to have higher sales in six months (compared to the same period in the previous year), compared to 42% who reported similarly last month. Meanwhile, only 12% of restaurant operators expect their sales volume in six months to be lower than it was during the same period in the previous year, down slightly from 15% last month.
Restaurant operators are not as bullish about the direction of the overall economy, though their outlook improved somewhat from last month. Twenty-nine percent of restaurant operators said they expect economic conditions to improve in six months, up from 22% who reported similarly last month. Meanwhile, 20% of operators said they expect economic conditions to worsen in the next six months, while 51% think conditions will stay about the same.
Restaurant operators’ outlook for capital spending dipped somewhat from recent months. Forty-four percent of restaurant operators plan to make a capital expenditure for equipment, expansion or remodeling in the next six months, down from 49% who reported similarly last month.
The RPI is based on the responses to the National Restaurant Association’s Restaurant Industry Tracking Survey, which is fielded monthly among restaurant operators nationwide on a variety of indicators including sales, traffic, labor and capital expenditures. The full report and a video summary are available online.
The RPI is released on the last business day of each month, and more detailed data and analysis can be found on Restaurant TrendMapper, the Association’s subscription-based web site that provides detailed analysis of restaurant industry trends.