Voodoo Doughnut has announced the continuation of its partnership with It Gets Better for Pride Month 2024. In celebration of Pride and Voodoo Doughnut's ongoing commitment to supporting the LGBTQ+ community, the chain is bringing back its iconic Pride Bar doughnut.

Available from June 1-30, the Pride Bar doughnut is filled with rich Bavarian cream, dipped in Voonilla frosting and adorned with a brilliant spectrum of rainbow hearts. Partial proceeds from this limited-edition doughnut will go It Gets Better, a nonprofit with a mission to uplift, empower and connect lesbian, gay, bisexual, transgender and queer youth around the globe.

In addition to the Pride Bar doughnut, Voodoo Doughnut will feature the Pride Bar sticker as the Sticker Series limited-edition design of the month. The sticker will be available starting June 13 in stores and online, with partial proceeds also benefiting It Gets Better.

“We’re excited to bring back the Pride Bar and help amplify the impactful mission of It Gets Better and support LGBTQ+ youth,” says Chris Schultz, Voodoo Doughnut chief executive officer.

“It Gets Better recognizes that the path to self-discovery looks different for everyone. We are so grateful for the continued support of Voodoo Doughnuts as we work together to empower LGBTQ+ youth to define their own journey,” says Jimmy Ancheta-Tilley Jr, It Gets Better’s director of development.

National Doughnut Day

Also this week, Voodoo Doughnut it taking its signature Good Things Come in Pink Boxes slogan to a new level this National Doughnut Day on Friday, June 7 by featuring a limited-time $10 Pink Raised Glazed Dozen.

The handcrafted dough will be dyed pink, creating a visually stunning and delicious treat that perfectly complements the iconic pink boxes. Every Pink Raised Glazed Dozen includes 13 doughnuts, making the day even sweeter.

“We celebrate doughnuts every day, but National Doughnut Day gives us a chance to go all out and have even more fun with our fans,” says Chris Schultz.