Just two hours outside New York City nestled among the scenic byways of the Catskill Mountains lies a one-of-a-kind diner experience in the iconic town of Woodstock, New York. Courtesy of the Cheez-It brand, the Cheez-In Diner features Cheez-It infused fare including a Deluxe Cheez-It Milkshake and unique experiences like a jukebox that plays for Cheez-It crackers instead of coins.

“We saw just how far our adventure-seeking Cheez-It fans would go when they Want It. Need It. Cheez-It. last year making the drive to our Joshua Tree Cheez-It Stop outpost,” says Cara Tragseiler, senior brand director for Cheez-It. “So many fans have been suggesting where we should bring the Cheez-It fun next, and we knew we needed to go the extra mile—literally—to do it again. That's why this year we headed East, packing this one-of-a-kind roadside experience with even more ways to enjoy our iconic crackers, solidifying our spot as fans' go-to snack nationwide.”

This crave-worthy menu features Cheez-It inspired items such as:

  • Deluxe Cheez-It Milkshake – A creamy vanilla shake blended with Cheez-It crackers, a caramel and crushed Cheez-It cracker rim and topped with whipped cream, sprinkles and chocolate sauce, garnished with a chocolate-dipped Cheez-It cracker
  • The Extra Cheezburger – A pimento Cheez-It smashburger topped with lettuce, pickles and an Extra Big Cheez-It cracker
  • The Big Grilled Cheez – A cracker-coated Texas toast filled with cheezy pimento goodness and surrounded by a crunchy Cheez-It cracker crust
  • Cheezy Chicky Tendies – Juicy chicken tenders breaded in Original Cheez-It crackers. Spice-It with Hot & Spicy Seasoning and Dip-It in hot honey or Hidden Valley Cheezy Ranch
  • Mac & Cheez-It – Pasta baked in a creamy White Cheddar Cheez-It cracker sauce with a crunchy White Cheddar Cheez-It cracker crumble on top
  • Cheez-It Fries – Crispy fries tossed in ground Cheez-It crackers. Choose from Original, White Cheddar or Hot & Spicy seasoning, and Load-It with a melted pimento cheez sauce
  • Cheez-It Biscu-it – Tasty layers bursting with Cheez-It crackers make up this hearty biscuit. Butter-It with honey butter, Drizzle-It with hot honey or Sandwich-It with Cheezy Chicky Tendies
  • Sweet-N-Salty Cheezcake – A creamy cheesecake dessert with a Cheez-It cracker pie crust topped with caramel and Extra Big Cheez-It crackers

After visitors have filled up on cheesy food, they can check out all of the Cheez-In Diner’s first-of-its-kind attractions, including the World's First & Only Cheez-It Jukebox – the only jukebox that accepts Cheez-It crackers instead of coins to play from its catalogue of retro records.

There’s also Instagram-worthy retro decor including walls packed with vintage Cheez-It memorabilia, iconic 60’s music scene nods and a red-hot vintage Cheez-It convertible parked outside waiting to be captured in selfies. There’s even a Cheez-It Taste-It Station dispensing a wide selection of rare and fan-favorite flavors so visitors can mix and match their very own blend of crackers. Both satisfying attractions are completely free to visitors.

To commemorate the trip to the roadside diner, fans can shop for exclusive retro Cheez-In Diner merch, including a variety of groovy t-shirts, a trendy trucker hat, a classic diner coffee mug and all kinds of cute collectibles like stickers, postcards and more.

The ultimate weekend getaway awaits at the Cheez-In Diner, open for one week only from Monday, May 20 to Sunday, May 26 located at 261 Tinker Street in Woodstock, New York.

Monday through Thursday, the Cheez-In Diner is open from 4 to 9 pm EST. The diner is open late for Memorial Day Weekend vacationers – Friday through Sunday, hours are extended to 12 am EST.