Rhonda Stanley of Bakery Crafts explains a cost-effective way for retailers to take cake orders by using Bakery Crafts’ new In-Store Kiosks, which ensure that a complete library of cake offerings is available to customers. The innovative kiosk helps eliminate lost orders on paper and gives consumers a self-service option in the bakery. Helping improve merchandising, bakeries can cross-promote products in other departments with on-screen banners.
In other recent innovations for cake decorating, Icing Images features the new Spellbinders Sweet Accents system for cake decorators offers professional grade (and food safe) die-cutting, embossing and stenciling. Decorators can create die-cut shapes and designs from plain colored, lustered or printed Premium Icing Sheets, and can emboss icing sheets for amazing texture and depth. The system works with all Premium Icing Sheets, Premium Colored and Luster Sheets, gumpaste and isomalt.