The Retail Bakers of America (RBA) has announced the selection of Marissa Sertich Velie as its executive director. Velie steps into this role following more than five years as the education & certification director.

Velie will begin this new role immediately and use her inside knowledge of both RBA and the baking industry to expand on the momentum already evident.
“I am overjoyed. I am a baker at heart and by training, and I have profound respect for our members,” Velie says. “Our retail bakery members are dynamic, hard-working, resourceful entrepreneurs and it is my primary goal to provide them with a robust community where they can learn and grow. When bakers come together, it is a very powerful thing!”

“Most recently, in her role as our certification and education director, Marissa was instrumental in creating programs and partnerships that have taken our pillar of education to the next level,” says Scott Calvert, RBA board president. “Having an extensive background in education and the food industry, Marissa brings a wealth of knowledge and expertise to our organization. As we continue to navigate through the dynamic landscape of the baking industry, Marissa’s strategic vision and leadership skills will be invaluable in driving the RBA’s mission forward. Her passion for promoting excellence in baking education, fostering innovative partnerships, and advocating for the interests of our members aligns perfectly with the values of the RBA.”

Calvert and the entire RBA board agreed that Velie will positively impact the baking industry and achieve new heights of success.