Barry Callebaut, the leading manufacturer of high-quality chocolate and cocoa products, showcased two recent innovations at the 2023 Sweets & Snacks Expo: the ruby baking chip and the 2nd Generation of Chocolate.
Following ruby chocolate’s 2017 debut as one of the biggest breakthroughs in the industry in decades, Barry Callebaut continues to expand and innovate with ruby chocolate baking chips. Ruby chocolate now may be used in baked foods and snacks, joining other applications like confectionery items and ice cream.
“We are excited to bring ruby chocolate into a new segment and category for our customers,” says Steve Woolley, president and chief executive officer Americas. “The Ruby Baking Chip offers a new flavor and taste experience for the snack and baking manufacturer.”
Additionally, Barry Callebaut gave a first look at its upcoming innovation, the 2nd Generation of Chocolate, which was announced last fall. It is a redesigned approach to traditional chocolate production. Through the careful selection of beans, precise fermentation and roasting, the Second Generation offers a range of chocolates with low bitterness, allowing for the ingredient deck to list cocoa as the first ingredient and sugar as the last. This new product design achieves a 50 percent sugar reduction versus the most consumed chocolates on the market.
The 2nd Generation of Chocolate honors the Mindful Indulgence pillar of consumer attitudes – an attitude that will be highlighted in coming months.
“The emergence of Intense Indulgence is apparent in consumers’ desire to indulge more, find more excitement in life, and turn little moments into something special,” says Laura Bergan, Barry Callebaut’s director of marketing, BC Brand. “We’ve been intently focused on providing solutions and innovations, like the ruby chip to satisfy this evolving consumer attitude.”
Show attendees were able to attend an educational session, “Barry Callebaut's Playbook to Win in the Indulgence Space,” which took place on Tuesday, May 23 on the Innovation Stage in Skyline Hall.