Ocean Spray Cranberries, Inc. has announced a new partnership with The Hershey Company for a line of sweet treats made from real fruit. The new snack line features Milk Chocolate Dipped Cranberry Bites and Dark Chocolate Dipped Cherry Infused Cranberry Bites.
Ocean Spray’s new collaboration with Hershey allows for unexpected flavor pairings offered in multi-serve resealable pouches in both 5-ounce and 8-ounce sizes.
“What better way to build our snack portfolio than to partner with Hershey’s, the #1 milk chocolate brand in the US, offering our consumers the ultimate snack to evolve the dried fruit category,” says Monisha Dabek, chief commercial officer, USA, at Ocean Spray. “It’s important for us to create products that are made from real fruit, innovating how we feature the cranberry in a variety of flavor combinations for year-round snacking and sweet treats for the whole family.”
“We are excited by this partnership and extension of our iconic Hershey’s brand into new snacking occasions,” says Ernie Savo, president, Hershey Licensing Company. “Ocean Spray is synonymous with cranberry, and we can’t think of better way to enjoy this wonderful superfruit than with an indulgent touch of delicious Hershey’s milk chocolate.”
Milk Chocolate Dipped Cranberry Bites and Dark Chocolate Dipped Cherry Infused Cranberry Bites join Ocean Spray’s existing snack, Greek Yogurt Dipped Cranberry Bites, and will be available in select stores across the United States including Walmart, Publix and regional grocery stores.