Gourmet cookie brand Chip City Cookies currently has leases signed to open six new locations in its home state of New York. This is part of the brand’s growing footprint as it plans to cross 40 open units by the end of 2023.
“We are thrilled to open our doors six more times in New York this year,” says Chip City founder and chief executive officer Peter Phillips. “This opening is another incredible step forward for the brand and the business mission we have—to make communities smile through the quality of our products and to make our employees feel purpose in their communities.”
Chip City Cookies currently has 18 locations across New York and New Jersey. The company also has plans to enter into new markets this year, including Florida, Massachusetts and Washington, DC.
The brand rotates more than 40 unique flavors every year, such as Peanut Butter & Jelly, the Everything Cookie, Oatmeal Apple Pie, Blueberry Cheesecake, S’Mores, Lemon Berry and Cannoli Cookie. Each week, the menu changes to offer classic flavors and seasonal varieties.
In 2022, Chip City received a $10 million investment from Enlightened Hospitality Investments (EHI), the growth equity fund associated with Danny Meyer’s Union Square Hospitality Group (USHG). The investment will be used to support the brand’s multi-state expansion and growth of its direct-to-consumer business, bolstered by its ship-anywhere partnership with Uber Eats.