Mondelēz International has announced the opening of the first permanent OREO Café outside of the USA and first in an airport, located in Doha, Qatar’s Hamad International Airport.
The 116 sqm café in the new North Node features a selection of sweet inventions including OREO milkshakes, muffins and cheesecakes and a comprehensive savory food and beverage menu, while chefs create unique treats live at the café's OREO Creations Bar. The also concept features the OREO brand's electric signature blue, white and black, attracting transiting passengers with giant OREO furniture, digital walls and a retail area.
To celebrate OREO Day, the partners ran an airport takeover at HIA on March 6 with an end-to-end screen digital campaign across over 800 screens.
“This is a historic moment for Mondelez and QDF. This exceptional partnership has brought a world-first to the world's leading airport, and we have truly delivered on our mission to bring exclusive experiences to travel retail,” said Jaya Singh, Managing Director, Mondelēz WTR, and Thabet Musleh, Vice President, Qatar Duty Free. “With Mondelez WTR’s first foray into F&B leveraging a powerful global brand, we are confident that OREO Café Doha will cement itself as a flagship outlet.”