Duck Donuts has announced the launch of Elite Duckletes, the brand’s first partnership program supporting college athletes. Duck Donuts is looking to cheer on student athletes with sweet treats and coffee during their academic and sports seasons.

As an Elite Ducklete, collegiate athletes will receive exclusive perks including:

  • Starter press kit with Duck Donuts merchandise to sport on and off the field
  • Digital Elite Ducklete Trading Card
  • Access to monthly collaboration offers for free products during sports season

“We are thrilled to launch this innovative partnership supporting collegiate athletes as they work to grow their professional and personal brand,” says Betsy Hamm, Duck Donuts chief executive officer. “We are looking forward to sprinkling happiness across college campuses in the communities we serve by spotlighting the student athletes we partner with.”

The first college athlete in Duck Donuts’ Elite Ducklete program is Storm Duck, cornerback for the Penn State University. Prior to transferring to State College, Pennsylvania, he had a strong defensive back career as a Tar Heel. Duck exemplifies the qualities the brand is looking for in its partnerships – authenticity and community.

“I’m really excited for the opportunity to work with Duck Donuts,” says Storm Duck. “I thought it was the perfect opportunity to elevate my personal brand with a company whose core values I align with. This is just the beginning of a long partnership with them!”

Duck Donuts plans to support athletes across all divisions and sports. Collegiate athletes interested in applying for the Elite Duckletes Program can submit an application online. Applications will be reviewed on a rolling basis.