As part of its mission to connect people with businesses in their local communities, Yelp has released its first-ever list of the 50 most loved restaurant, food and retail brands. According to the Yelp community, these brands demonstrate the qualities they value, such as affordability, great customer service and consistent, high quality products.
The most loved brands are determined by looking at restaurant, food and retail brands with over 200 locations across 25+ states in the United States with 500+ reviews and at least one review for every two locations in 2022. To rank the most loved brands, Yelp assigned each brand a loyalty score, which consists of the brands’ 2022 review rating along with the percentage of business page views by returning visitors.
Topping the list this year is Trader Joe’s, the grocery retailer well-known for its creative private-label food products, Hawaiian-themed decor and accessible prices. Founded in 1967, Trader Joe’s now has over 500 stores across 42 states and Washington, DC.
Popular bakery and café brands have also made the list. Among those are Nothing Bundt Cakes at #2, Insomnia Cookies at #20 and Starbucks at #49.
“Nothing Bundt Cakes is in more than just the cake business – we are in the joy-bringing business, and being recognized by our fans on Yelp tells us we are succeeding on both counts,” says Angie Eckelkamp, chief marketing officer, Nothing Bundt Cakes. “It means the world to us that our guests take time out of their day to tell their fellow Yelpers they trust our bakeries to sweeten their big celebrations and ‘just because’ moments with our delicious Bundt cakes.”
Here are Yelp’s 50 Most Loved Brands of 2023:
- Trader Joe's
- Nothing Bundt Cakes
- Kung Fu Tea
- First Watch
- Floor & Decor
- Texas Roadhouse
- The Cheesecake Factory
- Bonefish Grill
- Costco Wholesale Corporation
- World Market
- Menchies Frozen Yogurt
- LongHorn Steakhouse
- Scooter's Coffee
- The Honey Baked Ham Company
- Olive Garden
- Shake Shack
- Carrabba's Italian Grill
- Total Wine & More
- Lululemon
- Insomnia Cookies
- Jersey Mike's Subs
- HomeGoods
- MOD Pizza
- P.F. Chang's
- Raising Cane's Chicken Fingers
- California Pizza Kitchen
- BJ's Restaurants
- Cheddar's Scratch Kitchen
- Marco's Pizza
- Culver's
- Fazoli's Restaurants
- Nike
- Target
- Dave & Buster's
- At Home
- Freddy's Frozen Custard & Steakburgers
- Outback Steakhouse
- Marshalls
- Perkins Restaurant and Bakery
- David's Bridal
- McAlister's Deli
- Red Lobster
- Boot Barn
- Golden Corral
- Nordstrom Rack
- Potbelly Sandwich Works
- Smoothie King
- Five Guys
- Starbucks
- Michaels
“Yelpers value consistency, quality and great customer service over everything,” says Tara Lewis, trend expert at Yelp. “The brands on this list are so loved because they each embrace and reflect these key values that Yelpers love, building a strong trust between brand and consumer.”
