Bakery-café chain Paris Baguette and Italian coffee company Lavazza have partnered with viral artist Matt Chessco to develop a limited-edition reusable coffee cup in celebration of Earth Day.
The eco-conscious coffee cup, which features custom Matt Chessco artwork, is reusable in honor of Earth Day. Cups will be available at each Paris Baguette location in North America on Earth Day, Saturday, April 22, and will retail for $12.95.
The first 20 customers at each Paris Baguette location to purchase a limited-edition cup will get a free cup of coffee. Paris Baguette Rewards Members will receive 10 cents off their coffee purchase when they use their reusable cup and double points for purchasing the cup. Matt Chessco will also be visiting select locations to meet fans and autograph cups. Dates and times of his appearances will be shared on Paris Baguette's social channels.
For those who miss out on the limited-edition cup on Earth Day, Paris Baguette and Lavazza’s reusable cup will be available for purchase at all locations starting in May 2023.
Paris Baguette will also be making a donation to The Canopy Project, an initiative of EarthDay.org, that helps improve our shared environment by planting trees across the globe in an effort to reforest areas in need of rehabilitation. This initiative is one of many to launch in 2023 under the brand’s Love Baked In community programs.
“Paris Baguette and Lavazza are committed to our shared values of community, sustainability, quality fare and spreading joy,” says Darren Tipton, chief executive officer, Paris Baguette North America. “We’re excited to offer our customers this unique opportunity to support the planet as we all work towards a more sustainable future.”