New York City residents incur a “bagel tax” each time they opt to purchase a bagel that’s sliced and schmeared with cream cheese. To address this bagel tax head-on, Philadelphia cream cheese is introducing the new, limited-edition Tax-Free Bagel – available nationwide Friday, April 14 through Tax Day on Tuesday, April 18.
Created in partnership with New York City’s iconic H&H Bagels, the Tax-Free Bagel is a full-sized, unsliced bagel filled with Philly cream cheese. The elimination of the bagel’s slice and schmear circumvents the additional tax requirement.
“In today’s landscape, people are juggling enough hurdles, and having to pay an extra tax to enjoy their favorite bagel with Philly cream cheese should simply not be one of them,” says Keenan White, senior brand manager, Philadelphia at Kraft Heinz Company. “A bagel with Philly cream cheese is an experience that so many know and love, so in partnership with H&H bagels, we wanted to provide a delicious solution to this silly tax in a way that kept the enjoyment of our brand at its core, literally.”
The Tax-Free Bagel will be available locally in H&H Bagel’s Manhattan-based locations and for national delivery through its website. The bagel comes in three of H&H Bagel’s best-selling flavors of Plain, Everything and Cinnamon Raisin, all stuffed with Philly cream cheese.
“We pride ourselves on being ‘like no other bagel in the world,’ and are thrilled to partner with Philly, a fellow category icon that is truly unlike any other cream cheese in the world,” says Jay Rushin, chief executive officer, H&H Bagels. “We know first-hand that bagels and cream cheese are the perfect pairing and want to show appreciation for our fans’ continued support by introducing the Tax-Free Bagel – because we believe nobody should be taxed for the simple pleasure of an H&H bagel with Philly cream cheese.”